Director of Product Marketing

Responsibilities

• Own product marketing strategy.
• Set and execute the quarterly and long-term strategy for how Help Scout positions its product and platform, informed by market trends, competitive analytics, and where the company is headed.
• Build and scale the product marketing function.
• Manage and partner with our
• Lead Product Marketing Manager, setting priorities, coaching on craft, and creating room for them to grow into owning larger initiatives. You'll help build the team's roadmap for headcount and capability over the next 12-18 months.
• Own major product launches and seasonal release events end-to-end.
• Set the strategy and narrative arc for product release events and other major launches, coordinating across Sales, Product
• Support, and Marketing to land them with impact.

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