Senior Lifecycle Marketing Manager

Responsibilities

• Own and evolve Fleetio’s lifecycle marketing strategy
• Design and optimize lifecycle programs across the full customer journey, including lead nurture, trial onboarding, activation, conversion, customer engagement, expansion, and retention
• Build segmented lifecycle and email journeys that support Fleetio’s product-led, mid-market, and enterprise go-to-market motions
• Develop personalized experiences based on customer behavior, lifecycle stage, persona, product usage, and buying intent
• Identify opportunities to improve funnel conversion, onboarding completion, product adoption, and customer expansion
• Drive product-led growth and trial conversion initiatives
• Partner closely with Product, Growth, and Customer Success teams to improve trial activation and conversion performance
• Build onboarding and engagement programs that help new users successfully set up accounts, adopt core workflows, and realize product value quickly
• Create behavioral and usage-based campaigns that guide users toward key activation milestones
• Optimize onboarding, nurture, and lifecycle email programs that improve activation, engagement, and free-to-paid conversion rates

Languages