Director, Lifecycle Marketing

Responsibilities

• Own hosting and travel activation communications experience
• Own the strategic roadmap, execution, and optimization of customer communications across email, SMS, push notifications, in-app messaging, and emerging lifecycle channels. Optimize existing programs, as well as leverage insights to iterate and launch new strategies to activate Kindred members across various audience…
• Establish Lifecycle function. Establish cross-functional processes for campaign execution, measurement, and reporting.
• Partner with Data Engineering and Analytics to develop actionable lifecycle performance insights and evolve the data infrastructure that powers personalization, automation, and decision-making. Define lifecycle messaging best practices to deliver consistent, customer-centric experiences, and proactively identify and…
• Hone our GTM muscles.
• Develop messaging playbooks in partnership with PMM for new product launches and marketing campaigns, continuously improving with each iteration.
• Partner across Product, Engineering, Creative, and Marketing to bring together technical, creative, and lifecycle requirements and deliver seamless, end-to-end customer experiences.
• Be a thought leader on existing members. Serve as the voice of the member by translating lifecycle performance into actionable insights. Regularly share results, learnings, and customer trends to deepen the organization's understanding of member segments, their journeys, and the behaviors that drive hosting, travel…
• Build a world-class lifecycle engine. Continually evolve the strategic direction of Kindred's lifecycle marketing discipline by bringing the latest advances in AI, personalization, experimentation, and marketing technology into our member experience.
• Champion new ways of working that improve efficiency, increase relevance, and unlock step-function growth.

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