Senior Marketing GTM Analytics Manager

Responsibilities

• Serve as the strategic analytics partner to Marketing, translating ambiguous questions into clear analyses, recommendations, and measurable actions.
• Own lead and account funnel analytics, including conversion, velocity, quality, cohort performance, and the drivers of strong or weak outcomes.
• Define trusted attribution and return on investment methodologies for marketing programs, including marketing development funds, co marketing, and marketing funded SPIFFs.
• Develop the targeting and measurement model for an inside sales motion into product led growth prospects.
• Build account intelligence and scoring to support account based marketing, expansion, and new product adoption.
• Lead the analytical narrative for Marketing QBRs, operating reviews, and planning, connecting activity to pipeline and revenue.
• Design experiments and measurement plans that identify which programs and growth motions should scale, change, or stop.
• Build scalable datasets, dashboards, and quality controls in partnership with Marketing Operations, Sales Operations, Finance, and Data teams.

Languages