Integrated Campaigns Manager - Stablecoins, Crypto, and Bridge

Responsibilities

• In this role, you'll quarterback the integrated campaign strategies, plans, and playbooks focused on Stripe’s stablecoin and crypto products (including Bridge). You'll champion the needs of the core audiences for this product area, holding deep market and audience insight and direct business accountability. You'll lead…
• The ideal candidate
• Excels in leading and driving large, complex, global campaigns or programs
• Has strong analytics skills, with the ability to interpret, analyze, and communicate campaign performance across marketing and sales KPIs
• Works with and influences across cross-functional stakeholder groups, including senior sales, marketing, and product leaders
• Has a proven track record developing global campaigns and delivering campaign playbooks for international localisation and execution
• Is a passionate advocate for their users/audiences/customers
• “Sees around corners”; anticipates and unblocks challenges, stays ahead of market/audience trends, and anticipates regional/country needs and nuance
• Understands modern storytelling and content trends, and can translate those into thoughtful, resonant campaign strategies
• Is agile, iterative, AI-fluent, and comfortable with ambiguity and high growth environments

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