Senior Manager, Growth Marketing

Responsibilities

• Develop high-performing creative concepts, messaging, and copy across paid social, paid search, app acquisition, and other growth channels, partnering with paid media to execute and optimize campaigns.
• Create clear, strategic creative briefs that define objectives, audiences, messaging, formats, and success metrics, enabling Creative and Performance Marketing teams to deliver impactful work.
• Leverage data, customer insights, and market trends to identify audience opportunities, inform targeting strategies, and optimize acquisition performance.
• Partner closely with Performance Marketing to ensure creative assets are developed, trafficked, and launched efficiently while maintaining a strong understanding of campaign execution best practices.
• Lead go-to-market strategy for new product features and launches, translating product capabilities into compelling positioning, messaging, and coordinated launch plans across Marketing, Product, and Customer Success.
• Champion a consistent brand experience by ensuring messaging and creative align across performance marketing, product marketing, and customer touchpoints.
• Collaborate cross-functionally with Creative, Product, Data, Customer Success, agencies, and platform partners to drive initiatives from strategy through execution while managing priorities and timelines.
• Analyze acquisition and subscription performance, including CAC, LTV, ROAS, conversion, activation, and retention, to identify insights, optimize growth strategies, and communicate actionable recommendations to leadership.
• EDUCATION & EXPERIENCE
• Deliver high-quality consumer experiences: Make every touchpoint — from first ad impression to year-three workout — feel effortless, personal, and worth coming back to.

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