Freelance Marketo Email Engineer

Responsibilities

• Build and launch email programs in Marketo, including one-off sends, nurture streams, engagement programs, and triggered campaigns.
• Develop and maintain responsive email templates and modular components in HTML and CSS, using Marketo's template syntax, variables, and editable sections.
• Set up smart lists, smart campaigns, flow steps, and segmentations that match the targeting and logic in the brief.
• Use tokens, dynamic content, and snippets to personalize emails and keep programs easy to clone and reuse.
• QA every email before launch: rendering across clients and devices (e.g. Litmus or Email on Acid), links, tokens, personalization fallbacks, and list logic.
• Manage program structure, naming conventions, and folder organization so client instances stay clean and easy to navigate.
• Build to the brief and requirements provided, and flag any gaps or errors in the request before they become problems in the send.
• Communicate status, timelines, and blockers clearly with your internal point of contact.
• Document builds and processes so other team members can pick up, update, or reuse the work.
• Follow established Marketo, deliverability, and accessibility standards on every build.

Languages