Experimentation Team Lead

Responsibilities

• Lead the Experimentation team, ensuring alignment with business goals, KPIs, and revenue opportunities.
• Own and drive the experimentation roadmap, including hypothesis generation, prioritization, execution, analysis, and implementation.
• Identify and prioritize optimization opportunities across the customer journey, including CRO, upsells, and post-purchase experiences.
• Monitor conversion, revenue, customer behavior, and funnel performance to drive growth.
• Collaborate with cross-functional teams to successfully deliver optimization initiatives.
• Support data-driven decision-making through reporting, insights, and performance analysis.

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