Event Manager, Tradeshows

Responsibilities

• Own the end-to-end lifecycle of Tanium's tradeshow and third-party event program — from event selection and sponsorship contracting through on-site execution, lead handoff, and post-event analysis
• Develop and manage the annual tradeshow calendar in alignment with Marketing, Sales, and Field Marketing priorities — evaluating event opportunities, recommending investments, and maintaining a portfolio that maximizes pipeline impact per dollar spent
• Lead all pre-event logistics including venue coordination, booth design and fabrication, A/V and production, shipping and drayage, staffing schedules, housing blocks, and sponsorship fulfillment
• Manage relationships with event organizers, general service contractors, A/V vendors, swag suppliers, and other external partners — negotiating contracts, managing deliverables, and holding vendors accountable to quality and timelines
• Build and manage event budgets from initial forecast through final reconciliation — tracking spend against plan, identifying savings opportunities, and reporting ROI to marketing leadership
• Develop and execute integrated pre-show and post-show campaign strategies in partnership with Demand Generation, Field Marketing, and Digital teams — driving registration, booth traffic, meeting bookings, and lead follow-up
• Partner closely with Field Sales and Sales Development teams to brief attendees, coordinate executive meetings and VIP experiences, and ensure event staff are prepared to engage prospects and customers effectively
• Manage tradeshow collateral, swag, and branded materials — maintaining inventory, coordinating production timelines, and ensuring all assets are on-brand and arrive on time
• Serve as the primary on-site event lead at major tradeshows — managing booth setup and teardown, coordinating staff, troubleshooting issues in real time, and ensuring flawless execution
• Instrument and track event performance metrics including leads generated, pipeline influenced, meetings held, cost per lead, and attendee satisfaction — delivering structured post-event debriefs and recommendations to improve future programs

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