Account Based Marketing (ABM) Manager

Responsibilities

• Build and own ABM programs
• Develop and execute tailored programs for individual strategic accounts (1:1) and clusters of accounts with shared needs (1:few) through channels such as paid media, email, landing pages, direct mail, and sales outreach.
• Build repeatable approaches that extend successful programs to broader account segments.
• Plan in close partnership with sales: Align with account executives and sales development teams in your regions on target accounts, buying groups, shared goals, and follow-up. Use account research, engagement data, and intent signals to identify priorities and coordinate marketing with account plans.
• Collaborate across marketing
• Partner with product marketing, content, and creative teams to translate account challenges into compelling messaging and assets. Work with field and partner marketing to develop executive briefings, roundtables, and targeted events.
• Own end-to-end execution
• Manage your region’s campaign budgets, timelines, and cross-functional deliverables. Work with revenue operations to activate account segments, coordinate campaigns, and maintain reliable tracking.

Languages