Integrated Marketing Lead, UCAN Programming & Industry

Responsibilities

• Serve as Pinterest's day-to-day contact for key industry associations — including 3C Ventures, the IAB, the ANA and the MMA — leading memberships and commitments, delivering against contractual obligations, and finding new ways to grow Pinterest's visibility and influence within these organizations.
• Know the industry and these associations inside and out: ensure Pinterest is getting the most value out of each membership, and recommend where to deepen, sustain or exit a relationship when it's no longer earning its keep.
• Partner with Sales leadership to make sure membership benefits (introductions, visibility, data, access) are actually being used and translating into value for the business.
• Inform Pinterest's speakership strategy and lead execution across key U.S. and Canada industry moments — including CES and POSSIBLE — sourcing, pitching and securing speaking opportunities that match the right Pinterest voices to the right stages and ladder up to business priorities.
• Develop programming — talking points, fireside chats, client panels and more — for Pinterest's owned events and industry events across the U.S. and Canada.
• Support programming for occasional agency events (e.g., WPP Stream) and large client moments, such as an executive panel at a major client's company-wide gathering or a top-five agency holding company event.
• Prepare and support internal spokespeople and executives for speaking engagements, developing briefs, talking points and narratives in partnership with Comms to establish a consistent, compelling Pinterest story across every stage moment.
• Partner with senior stakeholders across Sales, Marketing and Comms to prioritize the highest-impact opportunities and reconcile competing perspectives.
• Track, measure and report on the value and impact of memberships, event investments and speaking engagements, and use those insights to recommend where to deepen, sustain or exit commitments.
• Use AI to accelerate research, speaker briefing prep, event planning and reporting, while applying judgment and verification to establish correctness and quality.

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