German-speaking Performance Marketing Lead

Responsibilities

• Own paid performance strategy and standards across the portfolio, and run the most valuable accounts hands-on yourself (Google Ads, Microsoft Ads, LinkedIn, and others), including ad copy and landing page testing.
• Lead and support our PPC freelancers: set targets, review accounts, approve budgets, run regular syncs, challenge the "why" behind decisions, and keep the rest of marketing in the loop.
• Advise brands directly on strategy and budget allocation, with the ability to push back, manage expectations and tell a brand honestly when a channel or budget won't deliver.
• Take over newly acquired brands' paid setups and build the systems, documentation and reporting that let performance scale across more brands and freelancers without losing the quality bar.
• Partner closely with our data analytics team on tracking, attribution and the flow of CRM data back into the ad platforms, and support the M&A team on due diligence for paid-heavy acquisition targets.
• Regularly connect with the SEO Team
• Lead to remain aligned with campaigns and strategies.
• What you bring to the table
• Several years owning paid budgets (think €1M+ a year) while staying genuinely hands-on: you can open an account, diagnose it and run the full campaign yourself.
• Demonstrated B2B lead-gen experience on search: comfortable with low conversion volumes, long sales cycles and optimising for lead quality over click counts (B2B SaaS, B2B or adjacent backgrounds such as gaming portfolios are welcome, as long as you can translate them to B2B).

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