Senior Integrated Campaign Manager

Responsibilities

• Design and lead multi-channel, full-funnel campaigns tied to Feedzai’s strategic GTM motions and growth priorities.
• Translate business priorities into clear campaign goals, audiences, messaging, buyer journeys, routes to market and success metrics.
• Identify critical gaps in audience, market intelligence, positioning, product readiness or sales follow-up and work with the right stakeholders to resolve them.
• Partner with Product Marketing to translate positioning, buyer insights and product priorities into differentiated full-funnel messaging.
• Build campaign enablement that gives Sales and ADR teams the messaging, content and outreach guidance needed to convert engagement and accelerate pipeline.
• Lead campaign reviews, clearly communicating performance, learnings, risks, recommendations and next steps.
• Manage multiple complex campaigns at once, bringing structure, accountability and momentum in a fast-moving environment.

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