Growth Marketer Retention - Apparel

Responsibilities

• At Trafilea, retention is not just about sending emails. It's about creating personalized customer experiences that drive engagement, increase lifetime value, and fuel the growth of globally recognized D2C brands.
• We're looking for a Growth Marketer, Retention to execute high-impact lifecycle marketing initiatives across Email, SMS, Push Notifications, and WhatsApp. If you enjoy combining creativity, data, experimentation, and automation to improve customer experiences, this role is for you.
• You exist to make our Retention Marketing engine run better every single day. You will be the person closest to the campaigns, the flows, and the platform — the one who knows exactly how every automated journey is built, why it's structured that way, and how it could perform better. You're not here to simply press…
• You'll join a remote-first team that moves fast, experiments constantly, and operates at a scale few e-commerce companies can match
• Execute lifecycle marketing campaigns and automated customer journeys across Email, SMS, Push Notifications, and WhatsApp.
• Build, launch, and optimize CRM campaigns/Broadcast directly inside Klaviyo. Ensure every campaign and flow is properly segmented, personalized, QA'd, scheduled, and compliant before it goes live. You are the last line of defense before anything reaches a customer.
• Set up and maintain core automated journeys: cart abandonment, product/browse abandonment, post-purchase/post-delivery sequences, win-back programs, welcome series, reactivation flows, and cross-sell/upsell sequences. Understand not just the how, but the why behind each flow's architecture.
• Audit existing flows and broadcast setups regularly — using AI tools and your own judgment — to identify inefficiencies, broken logic, outdated content, missing segments, or underperforming elements. Propose and implement improvements.
• Run A/B and multivariate tests on subject lines, content, send times, offers, segmentation, and flow logic. Track results, document learnings, and apply them to future campaigns
• Build and refine audience segments using behavioral, transactional, and lifecycle data. Understand how segmentation directly affects deliverability, engagement, and revenue.

Languages