Director, Social Media

Responsibilities

• Own the performance of GitLab's social function and its contribution to marketing and business goals.
• Lead GitLab's global organic social media strategy, channel plans, and editorial priorities.
• Own GitLab's YouTube strategy end to end — channel architecture, programming and series development, long- and short-form video, packaging (titles, thumbnails, metadata), search and recommendation optimization, and subscriber and watch-time growth.
• Partner with Growth Marketing on paid social, including briefing creative, aligning organic and paid on shared audiences and messaging, informing boosting and amplification decisions, and connecting paid performance back to organic strategy.
• Develop clear, audience-focused campaigns that support company, product, brand, and talent goals.
• Guide content planning and publishing across social channels while maintaining a consistent GitLab voice.
• Own the social media budget, tooling stack, and agency, freelance, and production partner relationships.
• Partner with teams across Marketing, Communications, Product, Sales, Talent Acquisition, and other functions to plan and deliver social programs.
• Build processes that support effective collaboration in GitLab's all-remote, asynchronous environment.
• Use social listening, audience insights, and performance data to improve content and inform broader marketing decisions.

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