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Field Marketing Director
Veeva Systems
Remote · United States$10,417–16,667 gross/mofull-timeVeeva Systems Careers
As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment. Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.
Responsibilities
- Own integrated marketing strategy and partner closely with cross-functional teams on objectives and themes
- Create integrated marketing programs and communications that speak directly to the interests, and address the needs of key target buyers and influencers
- Create awareness, nurture, and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities
- Design & execute 1:Few Account-Based Marketing (ABM) initiatives
- Track, analyze, and optimize programs and ABM initiatives
- Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes
- Work cross-functionally with Sales, Sales Enablement, Strategy, Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs
- Build and maintain a complete and accurate account and contact database
Languages
- Work format
- Remote
- Seniority
- Head
- Posted
- 9 Mar 2021
- Last verified
- In the last 5 days
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