Channel Marketing Manager (m/f/d) - Fixed Term (Maternity Cover)

Responsibilities

• Partner marketing
• Work closely with the Channel Managers to understand business goals and planned revenue growth per territory and region, and translate those targets into partner marketing plans and channel-only campaigns where they make commercial sense.
• Deliver consistent, high-quality partner communication - owning the partner newsletter, portal updates, and release communications to ensure partners are informed and engaged.
• Build annual joint marketing plans with strategic partners: agreeing objectives and activities per partner, supporting and tracking execution through the year, and reporting on performance quarterly and annually.
• Partner Development Fund (PDF) program: review and approve requests, support and track funded activities, and report on return.
• Partner Trial Program and other lead-sharing initiatives, with accountability for partner follow-up and conversion, not just lead volume.
• Support alignment across the go-to-market organisation on behalf of the channel marketing: working with Product Marketing, Direct Sales, and other GTM teams to keep partner-facing plans, campaigns, and release communication moving in step, and to represent partner needs in cross-team planning.
• Maintain positive and productive relationships with channel partners and the Channel Managers, acting as the marketing point of contact for the partners in scope.
• Partner enablement
• Own the partner training cadence and the partner-facing Learning Management System (LMS): maintain the curriculum, retire outdated content, publish new modules alongside product releases, and keep certification requirements current.

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