Product Marketing Manager

Responsibilities

• Develop compelling, differentiated product messaging and positioning that makes Abnormal's approach impossible to confuse with anyone else's.
• Lead internal and external product launches across sales enablement, press, digital, and other channels.
• Partner with Marketing teams to drive demand and pipeline through acquisition and upsell messaging aligned to the buyer's journey.
• Own end-to-end launch strategies for incremental updates and feature releases, not just the big moments.
• Create and maintain product content, including collateral, thought leadership, solution presentations, website content, videos, and blogs.
• Conduct customer research to understand what buyers need and let it sharpen the messaging.
• Enable sales teams and channel partners on product value and joint solutions.
• Represent Abnormal as a speaker in external forums.

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