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The Vardanants Innovative Medical Center is inviting applications for a Marketing Manager who will ensure the full marketing execution of bringing new medical services and products to market, from idea validation through a successful launch to results analysis. This role is intended for a specialist who enjoys coordinating complex processes, working with different teams, managing the implementation of marketing projects and continuously improving the patient experience based on data.
Responsibilities
- Organize the entire process of bringing new medical services and products to market.
- Coordinate all marketing activities and monitor the launch calendar.
- Prepare technical briefs and manage the work of external partners (SMM, Digital
- Design, Video Production, etc.).
- Oversee the performance of all marketing communication channels: website, landing pages, e-mail, SMS, Call Center, print and outdoor advertising materials.
- Analyze the patient journey (Customer Journey), identify improvement opportunities and coordinate their implementation with the relevant departments.
- Based on data from the BI/Growth Analyst, assess the effectiveness of marketing campaigns and monitor conversions (Conversion)
- Lead cost, appointment cost, ROMI and other KPIs.
- Before a product is rolled out, organize pilot tests of new ideas, evaluate the results and ensure successful solutions are scaled.
- Work daily with Product
Languages
- Work format
- On-site
- Seniority
- Lead
- Posted
- 6 Nov 2026
- Last verified
- In the last 3 days
- Apply by
- 6 Dec 2026
Required
- at least 3 years of experience in Marketing Operations, Project Management or Digital Marketing
- Good knowledge of Excel and analytical tools
Nice to have
- fluent Armenian and Russian.
- English will be considered an advantage
Vardanants CIM
- Health / Pharmaceuticals
- Yerevan, Armenia
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