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Marketing Manager

Vardanants CIM

Armenia · On-siteSalary not disclosedcontractStaff.am

The Vardanants Innovative Medical Center is inviting applications for a Marketing Manager who will ensure the full marketing execution of bringing new medical services and products to market, from idea validation through a successful launch to results analysis. This role is intended for a specialist who enjoys coordinating complex processes, working with different teams, managing the implementation of marketing projects and continuously improving the patient experience based on data.

Responsibilities

  • Organize the entire process of bringing new medical services and products to market.
  • Coordinate all marketing activities and monitor the launch calendar.
  • Prepare technical briefs and manage the work of external partners (SMM, Digital
  • Design, Video Production, etc.).
  • Oversee the performance of all marketing communication channels: website, landing pages, e-mail, SMS, Call Center, print and outdoor advertising materials.
  • Analyze the patient journey (Customer Journey), identify improvement opportunities and coordinate their implementation with the relevant departments.
  • Based on data from the BI/Growth Analyst, assess the effectiveness of marketing campaigns and monitor conversions (Conversion)
  • Lead cost, appointment cost, ROMI and other KPIs.
  • Before a product is rolled out, organize pilot tests of new ideas, evaluate the results and ensure successful solutions are scaled.
  • Work daily with Product

Languages

    Work format
    On-site
    Seniority
    Lead
    Posted
    6 Nov 2026
    Last verified
    In the last 3 days
    Apply by
    6 Dec 2026

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