Field Marketing Manager / Senior Manager

Responsibilities

• Develop and execute field marketing plans, working with key stakeholders to define the goals, strategy, content, tactics, KPIs for the year
• Plan and execute virtual and in-person events from planning, preparation to execution, and reporting
• Build integrated marketing campaigns utilizing various channels, content types, and tactics, including email marketing (Marketo), social, digital advertising, sales enablement etc.
• Work with internal teams such as product marketing, creative services, content, product, communications, and digital teams to deliver field marketing programs for both customers and prospects
• Support the execution and optimization of outreach programs to engage current and prospective customers, leveraging LinkedIn, media publications, and other channels
• Help organize the annual Veeva Summit, including logistics, customer communities, internal and external communications, event app management, and reporting.
• Own the weekly and monthly marketing program reporting and metrics for your area, leveraging the data to drive decision-making

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