Senior Content Marketing Manager

Responsibilities

• Lead Fleetio's thought leadership content strategy
• Develop and execute a thought leadership content strategy that positions Fleetio as an authority in fleet maintenance, fleet management, and the broader transportation industry.
• Create compelling, high-quality content across industry reports, original research, white papers, articles, webinars, executive thought leadership, and conference presentations.
• Translate industry trends, customer insights, proprietary data, and subject matter expertise into differentiated perspectives and compelling narratives.
• Identify emerging industry conversations and proactively develop timely, relevant content that keeps Fleetio at the forefront of the market.
• Build an integrated content engine
• Own and manage a strategic editorial calendar aligned with business priorities, audience interests, product initiatives, and integrated marketing campaigns.
• Develop cornerstone content assets and create strategies to extend their impact across blogs, social media, webinars, email, paid advertising, and other channels.
• Partner with Growth Marketing to ensure content supports SEO, AI-driven search discovery (AEO), and organic audience growth.
• Collaborate with Product Marketing, Customer Marketing, and Creative teams to ensure content is accurate, differentiated, engaging, and aligned with Fleetio's broader messaging.

Languages