Director - Integrated and Field Marketing

Responsibilities

• Develop and drive integrated marketing strategy for Development Cloud across North America, aligning marketing initiatives with business objectives, growth priorities, and market opportunities.
• Partner with strategy, sales, product marketing, and regional teams to develop integrated campaigns that drive awareness, pipeline generation, customer engagement, and adoption.
• Lead the planning and execution of integrated, multi-channel marketing campaigns across digital, account-based marketing, field events, executive programs, webinars, customer advocacy, and sales enablement.
• Develop annual integrated marketing plans in partnership with the Europe marketing team, aligning campaign strategy, sharing best practices, and enabling regional execution while supporting global / regional business priorities.
• Partner with sales to strengthen customer engagement through executive programs, customer events, industry conferences, account-based marketing, and customer advocacy initiatives.
• Collaborate across corporate marketing, product marketing, digital, communications, creative, and regional marketing teams to ensure coordinated execution of integrated campaigns and consistent customer experiences.
• Measure marketing performance, evaluate business impact, and continuously optimize programs to improve awareness, pipeline, customer engagement, and adoption.
• Lead cross-functional marketing initiatives, manage multiple priorities, and ensure programs are delivered on time and aligned with business goals.

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