Business Intelligence Lead, Performance Marketing

Responsibilities

• Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention into real outcomes for our partners, some of the world's leading companies.
• Our mission: create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment.
• Reporting Ownership & Data Literacy: Builds, standardizes, drives adoption, and leaves teams more data-literate
• Advanced LookML Development (or equivalent in Power BI / Tableau): Architects complex models with full understanding of downstream impacts
• Curiosity & Business Depth: Asks questions first; driven to grow business knowledge to become a trusted analytical partner, not just a builder
• EXPERIENCE: Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing. The strongest candidates have owned reporting end-to-end, from pipeline to dashboard, worked with messy, complex, third-party data, and partnered closely with business teams to uncover meaningful trends, conduct retrospective analyses, and connect data work to decisions that actually moved the business.
• Launch Potato is looking for a Lead BI Developer to own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals with a clear growth path into becoming a proactive analytical partner who helps the team see around corners.
• You'll be embedded with the business from day one, partnering closely with our Yield, Paid Media, and Account Management teams to uncover meaningful trends, conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance, and challenge the team with insights they aren't currently seeing. This is NOT a role for someone who wants to build dashboards and hand them off, it's for someone who cares deeply about whether the work they build gets used, understood, and acted on.
• 30 Days in: Actively engaged with stakeholders to audit what reporting the team is consuming and why, i.e. identifying discrepancies, redundancies, and inconsistencies across existing dashboards and beginning to develop a roadmap to standardize reporting across your verticals.
• 90 Days in: Dashboard standardization is in execution and a clear roadmap exists for how trusted data sources will be developed to improve the efficiency of data consumption. LookML structure is understood well enough to begin making changes with full awareness of downstream impacts. Working relationships with Yield, Paid Media, and Account Management are established.

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