Director, Product Marketing, AI Solutions

Responsibilities

• Own positioning and messaging for Sophos' AI solutions portfolio, including the new and emerging categories where Sophos is defining the market.
• Build the category narrative around AI-native cybersecurity defense, anchored in Sophos' position that AI handles scale and humans handle judgment and accountability.
• Translate deep technical capability into clear, differentiated, channel-ready stories that resonate with security buyers, MSPs, and end customers.
• Develop and maintain the messaging frameworks, value propositions, competitive positioning, and proof points that ladder to the broader Sophos narrative.
• Lead end-to-end go-to-market planning for new AI solutions and category launches, from internal readiness through external announcement, partner enablement, and demand generation.
• Partner with Product Management to shape launch scope, sequencing, and tiering decisions that align market readiness with product reality.
• Build the asset library that powers each launch: pitch decks, solution briefs, web copy, video scripts, demo narratives, FAQs, battlecards, and partner playbooks.
• Drive cross-functional execution with Brand, Digital, Channel Marketing, Sales Enablement, PR, and Events to deliver coordinated, high-impact launches.
• Build enablement programs in partnership with Sales Enablement and Channel Marketing that meet sellers and partners where they are, from first pitch through technical deep dive.
• Maintain a working point of view on the AI cybersecurity market, including category boundaries, competitive moves, analyst coverage, and where Sophos is uniquely positioned to lead.

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