Global Field Marketing Manager

Responsibilities

• Own the global event calendar: Decide which industry tradeshows and conferences we show up at, at what level, and why and then run them end to end: sponsorship negotiation, booth, staffing, messaging, budget, and on-site execution.
• Build activation around the big moments: The booth is rarely where the deals happen. You'll design the side-events that surround a conference such as curated dinners, executive roundtables, breakfast briefings, happy hours, and build the guest lists around accounts we actually want in the room.
• Create GitBook's own events
• Design and run owned formats that people want to attend because of what they are, not because we sponsored them. Roadshows, customer summits, docs-focused meetups, launch moments. You'll define the format, the content arc, and the experience.
• Experiment with community activation: Work with our DevRel colleagues on hackathons, docs sprints, and community events. Some will work and some won't; you'll run them as experiments with a clear read on what happened.
• Own online events: Webinars, virtual roundtables, and livestreams, you’ll be either running them yourself or coordinating the team members who do.
• Build the tiering model: Define what a Tier 1, 2, and 3 event looks like at GitBook: spend bands, staffing, pre- and post-event motion, and the bar an event has to clear to earn each tier.
• Report on pipeline, not attendance
• Build the measurement model for events: cost per opportunity, event-sourced and event-influenced pipeline, target-account attendance, and conversion through to closed won.
• Make the sales follow-up motion work

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