Sr. Marketing Automation Specialist

Responsibilities

• Campaign Operations
• Set up, test, and deploy marketing campaigns, including email, webinars, and events using our marketing automation platform (Customer.io). This includes building and coding emails using HTML and Liquid code.
• Data Management
• Maintain accuracy and cleanliness of marketing data within Salesforce and Customer.io; manage lead capture, enrichment workflows, and routing using Clay and Cargo.
• Administer, optimize, and troubleshoot our core marketing technology stack, including Customer.io (email automation), Salesforce (CRM), Clay and Cargo (data enrichment and activation), and Tray.io (workflow automation).
• Reporting & Analytics
• Support monthly and ad hoc marketing performance reporting, campaign analysis, and dashboard management.
• Process Improvement: Document and help streamline processes for campaign operations, lead management, and attribution.
• Automation Management
• Build, manage, and optimize automation workflows in Tray.io that support both PLG and sales-led motions, including lead routing, lifecycle triggers, and cross-system data syncs.

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