Director of Marketing - Falcon MLR

Responsibilities

• Develop and drive global marketing strategy and go-to-market execution for Falcon MLR, aligning marketing initiatives with business objectives and market opportunities
• Own the integrated marketing strategy, partnering closely with cross-functional teams on key objectives and campaign themes
• Create awareness, nurture, and educate key contacts within target accounts to drive pipeline growth and accelerate sales opportunities
• Develop compelling marketing content—including customer stories, presentations, web content, videos, webinars, and sales tools—to support every stage of the customer journey
• Partner with Product Management and Strategy to build differentiated positioning, messaging, and value propositions that speak directly to key target buyers and influencers
• Represent the voice of the customer by bringing market insights, competitive intelligence, and customer feedback into product and marketing strategies
• Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes
• Work cross-functionally with Sales, Enablement, Strategy, and Marketing teams to ensure optimal orchestration and execution of global marketing programs
• Build and maintain a complete and accurate account and contact database
• Measure marketing performance, evaluate business impact, and continuously optimize programs to improve awareness, pipeline, and customer adoption

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