Director of Commercial Marketing

Responsibilities

• Strategy and positioning
• Define and prioritize segments across fitness facilities (big-box, franchise, university, military, corporate, multifamily), hospitality and wellness (luxury hotels, resorts, spas, residential), and Pilates studio founders.
• Build segment positioning, messaging and proof points for Freemotion and NordicTrack Commercial, applying NordicTrack brand standards set by the NordicTrack brand team, and partner with the Senior Creative Director on Freemotion's visual identity and commercial creative standards.
• Track competitors (e.g., Technogym, Life Fitness, Matrix, Precor; Balanced Body and Merrithew in Pilates) and buyer trends, and turn them into guidance sales can use.
• Own commercial launch planning: timelines, assets, training and success metrics.
• Sales enablement and partnership
• Partner with sales leaders across every motion, including domestic, rest-of-world, our VP of Hospitality, and iFIT B2B, on priorities and target accounts.
• Build a hospitality marketing program in partnership with our VP of Hospitality: flagship properties, case studies, design-trade presence and experiential events.
• Own the sales toolkit: segment decks, brochures, spec sheets, proposal templates, ROI and total-cost-of-ownership tools, battlecards and rep onboarding materials.
• Build a proof engine: case studies, testimonials, reference customers and co-marketing around new installations.

Languages