Global Head of Integrated Campaigns

Responsibilities

• Own the global campaign strategy and full-funnel pipeline targets, including revenue contribution, efficiency and ROI across horizontal and vertical campaigns
• Act as a player-coach by personally planning and launching flagship integrated campaigns each year, alongside managing and mentoring a team of senior campaign leaders
• Define the global campaign architecture, ensuring horizontal solutions and industry-specific vertical campaigns operate as one connected system aligned to business priorities
• Build horizontal campaigns for the full buying committee — economic buyers, technical evaluators and end users — while ensuring consistent solution messaging across all touchpoints
• Utilize intent data, firmographic signals and behavioral insights to build targeted account-based marketing (ABM) and multi-channel strategies for complex buying committees
• Establish a unified measurement framework and reporting standard to track campaign contribution to MQL, MQA, pipeline and closed-won revenue
• Partner with Sales and field teams to provide campaign toolkits and actionable intelligence, ensuring marketing-generated pipeline converts to revenue
• Manage the global campaign budget to maximize return on investment while fostering a test-and-learn culture for continuous optimization
• Step in hands-on with marketing technology tools (e.g., Marketo, Demandbase) to monitor live programs and adjust tactics based on real-time performance data

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