Regional Field Marketing, India

Responsibilities

• Own the India regional field marketing strategy, annual plan, and budget, aligning field programs to regional pipeline and revenue targets with sales leadership.
• Act as the marketing counterpart to India sales leadership, joining regional forecasting, QBRs, and account planning so marketing investment maps to sales priorities.
• Partner with demand generation and growth to build programs for strategic verticals and AI-native sales teams, and to convert self-serve usage into commercial pipeline and expansion revenue.
• Build an integrated regional program mix spanning first-party hosted events, third-party conferences, virtual events, ABM plays, digital advertising, and partner marketing.
• Identify emerging opportunities across India, make the case for new investment in geographies, verticals, or channels, and represent the region in global planning cycles.

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