Video Content Strategist

Responsibilities

• Own the video content pipeline. Generate and filter video ideas, sourcing input from across the marketing team and our extensive research.
• Own packaging of the titles and thumbnails. You'll craft them and test them.
• Develop hooks and introductions to retain the audience and provide structure.
• Drive our success metrics on YouTube: view count, retention, and returning-viewer rate, and iterate relentlessly on what the data tells you.
• Build the systems that let us produce quality content consistently: The idea backlog, filtering process, scripting process, and a testing loop for titles and thumbnails.

Languages