Senior Product Marketing Manager - Core Products

Responsibilities

• Create compelling, differentiated messaging and positioning.
• Bring product lines to market via internal and external launches, including sales enablement, press, digital, and other channels.
• Work across marketing teams to drive demand and pipeline for our product lines with acquisition and upsell messaging for multi-phase buyer journey.
• Support incremental updates and feature launches throughout the year with end-to-end launch strategy.
• Develop and keep fresh content including collateral, thought leadership and solution presentations, website content, videos, blogs and more to execute communication strategies and accelerate the buyer’s journey.
• Conduct customer research to understand needs and requirements.
• Enable our sales teams and channel partners on the joint solution and the value proposition.
• Be a speaker externally.

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