Product Marketing Manager

Responsibilities

• Becoming the expert on our users and customers — who they are, what their pain points are, and what drives them to seek out solutions
• Collaborating with sales, product and marketing teams to develop and refine product positioning, messaging, and effective content
• Launching new products or features, managing cross-functional projects associated with that launch, and measuring revenue and pipeline generated
• Creating sales collateral and enablement materials— slide decks, one-pagers, training sessions, customer case studies, webinars, etc.. This includes delegating and working with designers/web developers/content marketers as needed.
• Performing competitive and market analysis to inform messaging and campaigns, and influence product strategy
• Represent PMM at industry events by delivering demos and gathering firsthand customer and prospect insights to shape messaging and campaign strategy
• Helping drive meaningful sales pipeline

Languages