Principal Product Marketing Manager

Responsibilities

• Own end-to-end GTM strategy and execution for compliance launches, framework expansions, and feature rollouts — from positioning and messaging through readiness, rollout, and adoption.
• Run and continuously improve the NPI process for compliance: tiering and readiness criteria, launch governance, templates, task structures, and documentation that make launches faster, more consistent, and more predictable over time.
• Act as the product marketing DRI across Product, Marketing, Sales, Customer Success, and Enablement — driving alignment and execution through influence and quality of work, and building structure in ambiguous, fast-moving situations.
• Lead compliance positioning and the category narrative, grounded in customer insight, market dynamics, and competitive intelligence, and translate advanced compliance and automation capabilities into differentiated business value.
• Own the GTM communications cadence for compliance — recurring updates to ELT, GTM leadership, and the revenue org; crisp weekly updates across Slack, email, and decks tailored to each audience; and early surfacing of launch risks, dependencies, and decisions so leaders can act with confidence.
• Produce the core internal and external launch assets — messaging, decks, one-pagers, launch briefs, enablement materials, and executive-ready content — and maintain high-quality, on-brand GTM slide repositories that stay accurate to the latest product scope.
• Establish the measurement approach for launches, campaigns, and adoption, and use those insights to sharpen messaging, process, and execution quality over time.
• Champion AI-native workflows to accelerate research, content, testing, and execution without sacrificing rigor.
• Major launches are better planned, better communicated, and better adopted across the business
• GTM teams have clarity on what is launching, when, why it matters, and how to talk about it

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