Lifecycle Marketing Manager

Responsibilities

• Time Doctor is hiring a Lifecycle Marketing Manager to own the marketing-led customer journey from the moment an account starts paying. You will decide who hears what, when, based on which behaviour, and toward which commercial outcome. Your job is to turn customer behaviour and usage signals into adoption, retention, expansion and reactivation revenue, and to run that engine AI-first, building agents and agentic workflows that do real work.
• You will own the lifecycle marketing program for our paying customers: the 30/60/90 onboarding plays, ongoing customer communications, customer segmentation, and the expansion and retention plays that grow and keep the base. You design the journeys, brief the work, QA it and measure it, and you own the revenue outcome.
• The lane. You own orchestration and outcomes across the customer base, not every surface you touch. PMM owns the message, GTM Ops builds the scoring and routing, and Growth and CS co-define the signals with you. You make it all work together.
• This is a systems role. You build repeatable, automated journeys rather than one-off campaigns, and you keep human ownership of segmentation logic, offer design, guardrails, final QA and the commercial call.
• You treat a revenue number as yours, and you design every journey toward adoption, retention or expansion.
• You think in systems. You would rather build a repeatable, automated flow than run another one-off campaign.
• You build with AI. Agents and agentic workflows are how you get work done.
• Segmentation and journey orchestration. Segmenting paying customers on profile, product usage, engagement, lifecycle stage, adoption state, expansion propensity and churn risk, then designing, building and QA-ing the journeys and triggers on top, so the right cohort gets the right play at the right moment.
• Expansion and cross-sell. Plays that grow existing accounts through seats, add-ons and cross-sell. You co-define expansion signals with Growth and CS, turn them into segments and plays, and route qualified opportunities to Sales and CS, with GTM Ops implementing detection and actions.
• Advocacy and review sites. Identifying advocates and triggering review, referral, testimonial and reference asks at the right lifecycle moment, including activating the promoters CS surfaces through NPS. You fully own review-site management and take the case studies Content and PMM produce to market.

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