Media & Entertainment - Ad Tech Consultant

Responsibilities

• Apply deep knowledge of advertising technology ecosystems spanning programmatic buying and selling, ad serving, audience targeting, and inventory monetization across linear, digital, and streaming environments
• Analyze client ad- tech platforms, and identify gaps, inefficiencies, and growth opportunities
• Develop transformation roadmaps and modernized ad tech architectures aligned to client monetization goals and emerging industry standards
• Apply working knowledge of major ad- serving and programmatic platforms, (e.g., Magnite, Freewheel, The Trade Desk, Google Ad Manager) to design practical, scalable solutions
• Shape and support OTT/CTV monetization strategies, retail media network buildouts, and programmatic direct and open marketplace initiatives
• Stay current on emerging ad tech trends in M&E including identity resolution, privacy-safe data sharing, alternative ID solutions, and the evolution of the cookieless ecosystem and translate them into actionable client strategies
• Lead and support engagements end-to-end: work planning, requirements documentation, stakeholder workshops, stakeholder management, solution design, deliverable ownership, and team oversight
• Manage client expectations throughout the project lifecycle and provide alternative recommendations when needed to keep objectives on track
• Build trusted relationships with mid- to senior-level business and technology stakeholders
• Develop and deliver client presentations, workshops, and written work products that translate complex ad tech concepts and monetization strategies into clear business language

Languages