Staff Marketing Manager

Responsibilities

• Own and execute email channel strategy from end-to end, including: planning, launch, post-test analysis, and program scaling and management.
• Collaborate on email and push notification system architecture with product, engineering, analytics, and data science - providing input on system architecture, objective function, and net new model development.
• Partner cross-functionally with Product, Analytics, and
• Design to create and test integrated user experiences and optimizations that drive impact towards business goals.
• Manage program performance and track ROI across email and push, identifying trends and reporting results to leadership.
• Drive rigorous A/B testing across creative, landing pages, and audience targeting.
• Build and maintain reporting frameworks to scale the program, constantly evaluating systems to look for opportunities.

Languages