Director / VP of Marketing (m/f/d)

Responsibilities

• Flip is the #1 Frontline Agentic Operating System (OS) to build, automate and orchestrate any frontline use case on a foundation of secure identity and comms with strong UX. In practice, that means one app where frontline workers in retail, manufacturing and logistics access their systems, run their processes, and use AI.
• Our mission is backed by more than $85M in funding from leading investors including Notion Capital, HV Capital, and LEA Partners. In August 2026, Notion Capital and HV Capital doubled down on Flip with a new $25M round.
• Help take Flip's brand and growth engine from strong to standout. Marketing is already one of our strongest growth channels, and we're ready to invest in a Director / VP Marketing to lead our entire Marketing team into our next phase of growth. You lead 10+ people across events, digital, content and design, working closely with our leadership team. Your two big levers: turning inbound into the fastest-growing source of new business, and building a brand people genuinely notice in a category where most companies look and sound the same. This role suits a leader who has built a brand-led growth engine before, brings both taste and numbers, and wants to shape a category that is still being defined, whether you come from B2B SaaS, DTC and e-commerce, consumer tech, B2B2C or PLG.
• Leading three Heads and several senior ICs, and owning hiring and development as the team grows
• Representing Marketing in the leadership team and to investors, and shaping the marketing plan together with them
• Close partnership with Sales, BDR and RevOps on pipeline quality: SAO gate discipline, attribution governance and CRM hygiene
• Marketing for our US expansion together with our international GTM lead
• Performance and funnel discipline: end-to-end ownership of paid media and website conversion, CAC and cost-per-outcome thinking, CRO, tracking and attribution literacy, and agencies managed against clear performance criteria
• At least 3 years leading a marketing or growth function with budget ownership, including managing managers and an operating cadence you installed that ran on its own
• AI-native ways of working across content, design and analysis

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