Senior Brand Manager, NordicTrack B2B

Responsibilities

• Size the commercial fitness equipment market and prioritize segments, with particular depth on Pilates.
• Build segment-level understanding of commercial customers including their jobs to be done, decision criteria, buying process, and the barriers that genuinely block adoption.
• Track how commercial customers buy — operator economics, facility and amenity trends, procurement cycles, and competitive moves — and judge which shifts matter.
• Recommend realistic awareness, adoption, and share ambitions for NordicTrack Commercial.
• Translate category ambition into pipeline strategy and channel roles with Media, Creative, Content, and PR.
• Position NordicTrack across the commercial market, leading with Pilates as the category expansion and expanding across modalities.
• Build a full-funnel communication framework clarifying who we speak to, what we say, and when.
• Connect rational proof points to the jobs, operational realities, and business motivations of commercial buyers.
• Carry positioning consistently through sales enablement, distributor and dealer channels, trade media, and partner communications.
• Translate segment insight and jobs to be done into creative strategy — the idea, the message, and the asset set each segment actually needs.

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