PPC Specialist | Mid-Senior

Responsibilities

• PPC strategy creation and execution across multiple paid channels (including, but not limited to Google, Meta, Bing, Reddit)
• Exploring and testing new digital advertising opportunities (launching campaigns in new platforms, communicating with vendors)
• Efficient management and scaling high-volume advertising budgets while monitoring CPA, CAC, and ROAS targets daily
• Formulate hypotheses, run rigorous A/B tests, and analyze performance data
• Work alongside copywriters, designers, and the product team to align ad creatives and landing page experiences with acquisition goals
• Ensuring the outstanding quality of campaigns' setup and materials/components we use
• Checking data quality across tracking points for discrepancies and timely issue flagging with relevant stakeholders
• Daily performance monitoring via platform interface, GA, and Looker across all channel activities
• Providing clear and relevant reporting on responsibility area metrics on both a regular and an on-demand basis. Selecting relevant metrics and analysis angles, gathering stakeholders’ needs for metrics, and providing feedback afterward
• Following PPC and marketing-related news and latest trends to apply in business where applicable, regularly sharing them with the team.

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