Director of Strategic Partnerships

Responsibilities

• Own Circle's Partnerships strategic planning, and roadmap, using deep, company-wide knowledge of Circle's business, strategy, and goals to originate new concepts and ideas that extend the function's impact beyond its current scope — connecting partnership investments to company priorities, measurable business outcomes,…
• Take ownership of the function's contribution to new business and other agreed performance goals, using those outcomes to inform where we invest, what we build, and how we prioritize.
• Build repeatable partnership programs and playbooks that allow successful initiatives such as webinars, challenges, creator campaigns, launches, and event activations to scale without requiring the same level of hands-on involvement each time.
• Develop a forward-looking quarterly and annual partnership plan across creator partnerships, strategic relationships, campaigns, launches, events, and other high-impact opportunities.
• Lead Circle's highest-value creator and strategic partnerships, including relationship development, opportunity identification, deal strategy, negotiation, creative direction, and long-term growth.
• Shape the content and creative strategy behind major partnerships, working closely with partners to develop ideas that are authentic to their audience, differentiated in the market, and effective for Circle. This includes bringing in leadership on a case-by-case basis in areas where there could be partnership impact…
• Bring a strong marketing mindset into partnership development, including offer strategy, audience journeys, conversion opportunities, and ways Circle and its partners can create greater value together over time.
• Develop a sophisticated measurement framework for brand activities (i.e. event sponsorships, activations, etc.), so we are leveraging data and insight to inform investments and decisions.
• Establish clear measurement, reporting, and decision-making frameworks for the function, using performance and qualitative insights to improve future investments.
• Support cross-functional teams in a consultative capacity on any content-forward initiatives.

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