Lead Web & Digital Analyst

EPAM Systems

India · On-site · relocationSalary not disclosedfull-timeEPAM Systems Careers (offices abroad)

We are seeking a Lead Web & Digital Analyst to serve as a Digital Analytics SME / Technical Analytics Lead, driving web and mobile analytics operations across enterprise platforms. This role focuses on advanced analytics implementation, data engineering, AI-powered automation, and stakeholder-facing reporting to support data-driven decision-making across the organization.

Responsibilities

Implement and administer GA4 at an enterprise level, including event design, reporting, attribution, and audience creation
Configure and manage Google Tag Manager (Web & Server-Side) with Consent Mode v2 and privacy-first measurement practices
Establish cross-domain and cross-platform tracking along with UTM governance for marketing campaigns
Develop mobile analytics instrumentation using Firebase Analytics and Crashlytics, including app release validation and analytics QA
Design data layer architecture and build web and mobile analytics tagging using JavaScript
Build and optimize data pipelines and BigQuery solutions on Google Cloud Platform
Create executive dashboards and self-service analytics solutions using Power BI and Looker Studio
Develop KPI frameworks and translate data into clear stakeholder narratives
Apply Claude Code and Microsoft Copilot Studio to automate analytics workflows and build AI agents for self-service insights
Support digital marketing measurement, including SEO, paid media, attribution modeling, and conversion rate optimization

Lead Web & Digital Analyst

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