Product Marketing Lead, Billing

Responsibilities

• Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback.
• Define positioning, messaging, segmentation, proof points, and the product story for your product group.
• Lead high-impact launches, commercial initiatives, and change programs from early strategy through readiness, channel activation, adoption, advocacy, and learning.
• Build focused go-to-market plans across the channels that matter, with clear audiences, owners, trade-offs, and measures.
• Partner with Product, Engineering, Finance, Sales, Solutions, Customer Success, and
• Support early enough to influence priorities, packaging, enablement, and customer outcomes.
• Equip Revenue Marketing, Sales, Solutions, Customer Success
• Support, and partners with clear stories, talk tracks, proof, and practical guidance.
• Bring competitive and market insight into product, packaging, pricing, and go-to-market decisions, and identify opportunities to sharpen differentiation.
• Set objectives and measures for customer adoption, retention, and commercial impact. Make practical recommendations using data and opportunity sizing to highlight the business and customer opportunity.

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