Media Buyer (REMOTE)

Responsibilities

• Plan, launch, test, and optimize paid advertising campaigns across digital advertising platforms.
• Research new audiences, targeting strategies, and opportunities to improve campaign performance.
• Develop and execute structured testing strategies for new funnels, creatives, messaging, and campaign approaches.
• Analyze key performance metrics, including CPA, ROAS, CTR, CPM, and conversion rates, to evaluate campaign effectiveness.
• Identify winning campaigns and funnels, optimize their performance, and ensure a smooth handover to the teams responsible for scaling.
• Monitor campaign performance, troubleshoot issues, and make data-driven optimization decisions.
• Collaborate closely with creative, content, and other marketing teams to develop and test new advertising concepts.

Languages