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Director, GTM Strategy, Planning & Analytics
Articulate
Remote · United StatesSalary not disclosedfull-timeArticulate Careers
Articulate is seeking a Director of GTM Strategy, Planning & Analytics to lead and evolve how we translate company strategy into actionable go-to-market plans, measure business performance, govern the data foundations that support decision-making, and align compensation programs to GTM priorities across Marketing, Sales, Customer Success, and Channel. This role leads an integrated function spanning GTM strategy and planning, forecasting and performance management, analytics and insights, GTM data strategy and governance, and compensation strategy and analytics.
Responsibilities
- GTM Strategy, Planning & Operating System
- Lead the end-to-end GTM planning system, including annual and quarterly planning, forecasting, target setting, capacity planning, resource allocation, and performance management.
- Translate company growth objectives and strategic priorities into aligned GTM targets, resource plans, and execution strategies across functions, segments, regions, and products.
- Establish and continuously improve GTM operating rhythms, including planning cycles, forecast reviews, executive business reviews, and performance-management processes.
- Develop scalable planning frameworks, governance models, and operating standards that enable GTM teams to adapt to changing business priorities.
- Evaluate strategic tradeoffs across GTM investments and develop recommendations regarding capacity, coverage, demand generation, retention, enablement, and other GTM investments.
- Partner with Finance and GTM leadership on scenario planning, investment decisions, and resource allocation.
- Business Performance, Analytics & Insights
- Define performance measurement frameworks that provide consistent visibility into GTM health across the customer lifecycle.
- Lead the development of analytics and insights that enable GTM leaders to understand performance, identify risks and opportunities, and make informed business decisions.
Languages
- Work format
- Remote
- Seniority
- Head
- Posted
- 24 Sept 2026
- Last verified
- In the last 5 days
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