Senior Product Marketing Manager

Responsibilities

• Own product adoption, utilization, and user engagement that is optimized for driving health equity impact across all customer segments
• Develop segment positioning and messaging frameworks in alignment with our customer segments, health equity framework, and market insights.
• Develop Go-to-Market plans for new product releases that ensure cross-departmental collaboration and coordination towards measurable adoption goals.
• Rely on scalable approaches to driving adoption of new and existing products using automation via tools like Intercom, scalable engagement via webinars or conferences, and using data analytics and AI tools to ensure our adoption funnels are understood and tracked.
• Produce collateral that supports our adoption goals including launch packets, product briefs, demo videos and training, FAQ’s, help center documentation, and in-app onboarding.
• Build a repeatable approach and processes for product marketing that works in-sync with all stages of the customer journey
• Build the product marketing function from 0 to 1, ensuring the basics of sustaining current releases is being met while keeping an eye for supporting product-value communication across the organization.
• Organize and maintain our internal market insights through regular customer interviews, user research, and competitive intelligence.
• Produce enablement materials that support the communication of product value across our entire customer journey, from sales qualification to customer exits. This may include one pagers, decks, press releases, case studies, and battlecards.
• Continuously revisit, monitor, and iterate on product value communication

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