GTM Campaign Manager

Responsibilities

• Design and operate repeatable, scalable campaign systems — not one-offs — that generate pipeline across inbound, outbound, tier/segment, and expansion.
• Build and deliver targeted, ICP-aligned lead lists to BDRs proactively and on a repeatable cadence — increasingly automated and AI-generated — as the single most reliable driver of booked meetings.
• Design, launch, and optimize outbound campaigns end-to-end for both new-business and expansion pipeline, using automation and AI to scale personalization and volume without sacrificing quality.
• Support inbound performance by iterating and building on systems that improve MQL→SQL conversion.
• Build expansion (cross-sell/upsell) campaign systems against the existing customer base in partnership with Customer Success and Account Management — a large, under-served pipeline source today.
• Champion AI and automation across the campaign lifecycle: list generation, enrichment, segmentation, message personalization, sequence optimization, and performance analysis.
• Support data fidelity across platforms (Salesforce, Marketo, sequencing, enrichment tools) as a power user of the systems RevOps builds.
• Partner with Marketing, RevOps, Product Marketing, Sales, BDR leadership, and Customer Success to align targeting, messaging, and campaign execution across the funnel.

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