Senior Partner Marketing Manager

Responsibilities

• In this role, you’ll
• Develop data-driven multi-quarter co-marketing plans and joint GTM strategies with strategic partners to hit regional pipeline targets.
• Execute targeted account-mapping using platforms like Crossbeam to drive custom 1:1 ABM campaigns for elite partners and scalable digital toolkits for broader partner networks.
• Co-create compelling "better together" messaging, solution briefs, and branded assets with Product Marketing to showcase joint value propositions.
• Orchestrate high-velocity field campaigns, executive roundtables, workshops, and sponsorship presence at major industry flagship events to source new logos.
• Deliver turn-key, through-partner demand-generation programs and drive partner adoption of the Twilio
• Partner Portal for self-service execution.
• Equip partner sales and BDR teams with custom outreach playbooks, script templates, and email sequences to ensure rapid campaign follow-up.
• Enforce strict lead-routing governance rules and follow-up SLAs to minimize channel conflict and optimize lead-to-opportunity conversion.
• Manage partner marketing operational budgets, ensuring fiscal compliance and optimal ROI across co-marketing investments.

Languages