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Marketing Ops Analyst
Honeycomb
Remote · United States$10,458–12,300 gross/mofull-timeHoneycomb Careers
As we continue to strengthen alignment across our go-to-market teams, we're focused on building a more connected approach to how we measure, analyze, and forecast performance across the full customer journey, from the first website visit through sales engagement to closed-won revenue. This new role, within our Revenue Operations team, will help bring that vision to life by creating a clear, shared view of the funnel that marketing, sales, customer success, and leadership can use to make more informed decisions.
Responsibilities
- Build full-funnel reporting that connects marketing activity in tools like HubSpot to opportunities and closed-won business in Salesforce, and make it visible to executives and teams across the organization
- Work with marketing and sales to define and document how attribution works, including what “influenced” versus “marketing-sourced” means and how leads are tagged as marketing-led, sales-led, or SDR-led
- Partner with marketing on lead scoring and how leads flow into Salesforce
- Improve how we measure campaign ROI so teams can see what worked, double down, and shift spend away from what didn’t
- Work with marketing and go-to-market teams to agree on shared metric definitions, and publish them as a single source of truth
- Build reports and dashboards with AI tools, refine them with stakeholder feedback, and publish final versions to our BI tool on a regular refresh schedule
- Dig into the data, including with AI, to surface patterns and insights nobody has asked about yet
Languages
- Work format
- Remote
- Seniority
- Mid
- Posted
- 16 Oct 2026
- Last verified
- In the last 5 days
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