Senior Product Manager, Consumer (B2C)

Responsibilities

• Own the vision, strategy and multi-release roadmap for Keeper’s consumer product line across web, iOS, Android, desktop and browser extensions
• Deliver a consistent, cohesive and intuitive cross-platform experience, ensuring feature parity and a unified customer journey wherever users access Keeper
• Partner closely with marketing to shape positioning, messaging, pricing and packaging, promotions and go-to-market plans for new features and releases
• Drive consumer growth by optimizing acquisition, activation, onboarding, conversion from free to paid, retention and expansion into add-on products
• Manage the full product lifecycle from discovery and planning through development, launch and iteration
• Prioritize and manage the product backlog based on customer value, business impact and technical feasibility, working closely with engineering and design
• Champion the individual and family customer by conducting user research, analyzing behavior and translating insights into prioritized product opportunities
• Define, track and analyze key product and growth metrics, including activation, retention, conversion, engagement and lifetime value, to inform roadmap and investment decisions
• Grow adoption and engagement of consumer add-on products such as BreachWatch, secure file storage and secure messaging
• Coordinate across engineering, design, marketing, support and documentation teams to ensure successful launches and strong customer adoption

Languages